North America is discovering sauna in new and exciting ways! Join us for the State of the Sauna Union, a deep dive into the growing sauna market across the continent. We will be joined by Alan Jalasjaa, podcast host of Kivia Sauna and sauna expert, to discuss regional trends, innovative ideas, areas of growth, and an under-the-hood look at what’s truly happening for public saunas, bathhouses, and sauna wellness and experience providers in North America.
We are excited to offer this engaging and interactive webinar discussion as a part of Finlandia Foundation‘s Annual National Sauna Week.
Watch the full webinar:
In this conversation, you’ll hear about:
- 8:50 – The story being written for North American bathing culture
- 11:00 – Case Study #1: Pacific Northwest: Beauty and Nature
- 21:30 – Case Study #2: Southern California and The Southwestern US: Science, Soaking, and Space
- 26:10 – Case Study #3: Metropolitan Hubs: New York & Toronto
- 36:18 – Case Study #4: The Great Lakes Region: From Grassroots to Mainstream Culture
- 43:30 – Case Study #5: European and Refined
Opening Your Own Sauna Business
If you are a business owner, entrepreneur, or interested in joining this movement, we want to invite you to the Sauna Business Accelerator. From working with over 70 entrepreneurs we’ve developed a 12-month online cohort-based learning program, with coaching, training, and accountability, to support you in opening and operating a sauna business.
We are now accepting rolling admissions each month, book an interview here.
Register for future webinars.
