Sauna Webinar Series

AUGUST 14TH, 2024 | 11AM CST – Have you ever asked what’s the next chapter of my life going to look like? Are you considering a shift in your professional life? Could sauna be the next move for you? Join us for this interactive discussion with the founder and CEO of Fad Saoil Saunas in Dublin, Ireland, Steve Crosbie. We will dive deep into Steve’s background as a professional rugby player, and how he shifted gears into starting Ireland’s largest sauna business. We will discuss: how to discover calling, stay committed for the long haul, and how to not fall into the wellness culture of toxic masculinity. This will be a conversation for those seeking clarity on their journey and how to take the next step.

PANELIST: Steve Crosbie, Founder & CEO, Fad Saoil Saunas

After transitioning away from professional rugby in 2019, he returned to third-level education to complete his sport and exercise management degree at UCD. During his studies, he authored a paper on sauna bathing trends and cultures globally, which was the catalyst for his founding Fad Saoil Saunas later that year. At the time it was Ireland’s only public outdoor sauna. The seed for Fad Saoil was sown several years before this with Steve experiencing sauna culture in New Zealand. 

Back home, he was always dragging players out to Salthill for a dip in the sea before a sauna at a local gym afterward. Steve has a deep-rooted passion for sharing the positive impact sauna can have on a person’s physical, mental, and emotional health. Hence, he is on a mission to bring it to as many people as possible – firstly on the island of Ireland, before moving further afield with Fad Saoil.

HOST: Justin Juntunen, Co-Founder and CEO, Cedar and Stone Nordic Sauna