you're invited!
Mark your calendars for our free webinar series for those interested in learning more about starting a business through the cultural gift of sauna. We’ll be hosting special industry panelists from across the map as we dive into everything from sauna culture to opening and successfully running a sauna business.
Public Saunas, Bathhouses, and Thermal Spas: Why is North America Falling in Love?
FREE ONLINE WEBINAR
MAY 1ST, 2024 | 11AM CST – Why is North America discovering the public sauna in the 21st Century? You’ve probably heard of the bathhouse boom, the sauna surge, and the cold plunge craze. We invite you to join us for an interactive webinar to dive into the growing market in North America. This conversation is open to all, with a special focus for entrepreneurs, investors, and business owners looking to join the growing wave of thermal wellness here in North America.
HOST: Justin Juntunen, Co-Founder and CEO, Cedar and Stone Nordic Sauna
PANELIST: Adam Bamba Tanaka, Chief Operating Officer, Therme Group US
Understanding Sauna Business Models that Work: From Mobile Rentals to Immaculate Bathhouses
FREE ONLINE WEBINAR
JUNE 5TH, 2024 | 11AM CST – Are you asking if investing in a sauna startup could be profitable for you? Are you beginning to sketch out the business of your dreams that serves your community and also creates profit? Startup costs can be mysterious, daunting, and difficult to figure out. Join us for an interactive webinar conversation dedicated to understanding startup costs for sauna businesses. Helping you to discern how much your vision costs, how much money you have, and where to start taking action.
Learn from seasoned sauna business owners Annette Scott, owner of Kodawari Studios and Revivery and Justin Juntunen, owner of Cedar & Stone Nordic Sauna.
HOST: Justin Juntunen, Co-Founder and CEO, Cedar and Stone Nordic Sauna
PANELIST: Annette Scott, Owner, Kodawari Studios and Revivery
upcoming webinars
Navigating the red tape: zoning and permitting principles for bathhouses, saunas, and spas
June 2024
Understanding commercial-grade saunas
July 2024
How not to culturally appropriate sauna, hammam, and thermic bathing
September 2024
Commercial cold plunge: the problem everyone is trying to solve
November 2024
opening a sauna business?
This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.
