Get clear on your why so it becomes the motivation that propels your business forward for years to come.
Pair clear vision with solid numbers to confidently communicate a profitable business model.
Learn what goes into creating an unforgettable visit to wow guests and keeps them coming back.
Learn industry-specific operations & build them into your business instead of learning the hard way.
Invest strategically to avoid wasting tens of thousands on a sauna not built for your commercial needs.
Develop a marketing message that brings guests to your door looking for exactly what you have to offer.
Get clear on your why so it becomes the motivation that propels your business forward for years to come.
Learn what goes into creating an unforgettable visit to wow guests and keeps them coming back.
Invest strategically to avoid wasting tens of thousands on a sauna not built for your commercial needs.
Pair clear vision with solid numbers to confidently communicate a profitable business model.
Learn industry-specific operations & build them into your business instead of learning the hard way.
Develop a marketing message that brings guests to your door looking for exactly what you offer.
from our powerful sauna business accelerator programs
hosted at experiences we’ve launched for businesses
opened with 9 more expected this year across 30+ states & 4 countries
from our powerful sauna business accelerator programs
hosted at experiences we’ve launched for businesses
opened with 9 more expected this year across 30+ states & 4 countries
Want to prevent common mistakes that can cost you tens of thousands of dollars? Download our free PDF to find out how.
The most difficult part of starting a new venture is often how lonely it can be if you do it alone. From the get go, we’ve tried to create spaces for people to engage and connect, so they can launch their businesses with confidence and community.
Sauna Business Accelerator was created with you in mind. We understand the unique complexities of being a wellness entrepreneur because we’ve navigated those unknown territories ourselves. In just five years of business, we’ve built and installed heirloom quality saunas across North America and hosted thousands each year through our guided sauna experiences. If you’re as passionate about high-quality sauna as we are (we know, that’s a big ask) we want to help you. This is why we’ve already coached over 50+ businesses to date.
This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.
Whether you’re on day one or one thousand, we’re here to help. You don’t have to continue to feel stuck, overwhelmed, or without direction. Get connected to an industry-specific community of support and begin taking actionable steps toward making your business vision a reality. We’ll be here every step of the way, helping you navigate the market and avoid mistakes or risks that can cost you thousands.
Ready to take the first step? Book your interview to learn more and enroll.
Stay Warm,
Justin Juntunen
Founder | Cedar and Stone Nordic Sauna
Download our program overview & discover the clear path forward we’ve paved for you.
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Journal
Copyright © 2025 Cedar & Stone. All rights reserved.
Sitemap | Privacy Policy | Website by The Cultural North
We design a small selection of extraordinary custom saunas each year. Submit your vision to secure your place on our consideration list.