Inside the Sauna Movement: Justin Juntunen on The Case Studies Podcast
In a deeply personal and wide-ranging conversation with Casey Baugh on the Case Studies podcast, Cedar & Stone co-founder, Justin Juntunen,
June 13, 2025
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Avoid Investing in a Sauna You’ll Regret: Best Practices for Commercial Sauna Design
Cedar & Stone Nordic Sauna Co-Founders Justin Juntunen and Joel Vikre took a deep dive into the biggest design challenges facing commercial sauna projects today. They’ve helped build some of the most iconic and beloved sauna experiences in North America, from remote mountain spas to mobile units and floating bathhouses. Along the way, they’ve seen the good, the bad, and the blisteringly inefficient.
May 22, 2025
Lake Michigan Model 5 + Outdoor Sauna
This latest installation features our Model 5+ Outdoor Sauna, set just steps from the sand. With panoramic windows framing uninterrupted lake views, the sauna offers a front-row seat to sunrise steam sessions and golden-hour plunges, all just outside the back door.
May 19, 2025
Team Training with Sweat Equity: Empowering Your Staff to Speak the Language of Sauna
When it comes to sauna and cold plunge, the guest experience doesn’t start with the heat – it starts with the people who guide it. Whether your team is welcoming someone to their very first session or supporting a seasoned bather in their weekly ritual, the way they speak about the practice matters.
May 19, 2025
The Sacred Togetherness of Women: Smoke Sauna Sisterhood
Imperfect film commentary from … me! Fanatical bather and purveyor of rest and gathering. In the spirit of International Women’s
May 11, 2025
Finding Your Perfect Location: Real Estate Strategies for Sauna Business
Public saunas and thermic bathing spaces are only as strong as the teams that run them. In this webinar, we dive deep into how to find, train, and empower great people to create an exceptional guest experience and drive business success.
April 17, 2025
Everything You Need to Lead, Faciliate, and Practice Sauna and Cold Plunge Confidently
Introducing Sweat Equity: The Course Every Sauna Facilitator Wishes They’d Had When They’d Started Maybe it started with a friend
April 16, 2025
7 Things to Know Before You Cold Plunge
Whether you’re stepping into your first plunge or refining your routine, here are seven things to look for (and keep in mind) to ensure a safe, effective, and restorative cold plunge experience.
April 1, 2025
From NFL to Entrepreneur: Mitch Mathews on Sauna, Cold, and Building Flowhaus
What does it take to turn personal ritual into purpose-driven business? For Mitch Mathews, it started with an ice-cold plunge—and ended with opening the doors to Flowhaus.
March 31, 2025
A Practical Guide to Sauna Maintenance
Caring for a sauna is not just about maintenance; it’s about honoring a tradition that has been passed down through generations. Each time you spruce up the sauna, you’re not only preserving the physical structure of your sauna—you’re participating in a ritual that connects you to the many who have found solace in the sauna before you. It’s a quiet dialogue between you and the space, where every action you take is a promise to keep this sacred tradition alive.
March 25, 2025
