Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
We’ll dive into why the sauna has huge potential in helping us decenter alcohol in the social spaces of the future.
Watch the full webinar:
In this conversation, you’ll hear about:
- Personal sobriety journeys and self-realization
- The need for social spaces, such as the sauna, that aren’t based around alcohol
- The future of breweries
Resources:
- Cedar and Stone Blog Post: Why Sauna and Dry January Just Make Sense
- TEDx Talk: Why we should rethink drinking culture | Jen Veralle
- An Inherited Resilience (referencing Scott Carney’s The Wedge)
- Star Tribune: Beer Sales are Waning. Can NA Brews Buoy the Industry?
- Non-alcoholic Swaps Guide
Register for future webinars: https://cedarandstonesauna.com/learn/sauna-education-series/
Join us in Person this February
Join us for our February Community Cold Plunge and embrace winter with a refreshing 45-minute contrast therapy session. You’ll have access to our Harborside Cold Plunge, wood-fired and electric saunas, and our inviting bonfire rest areas on the outdoor decks.
This event is a unique opportunity to meet with the makers of Sauna Water from Portage Brewing while enjoying this botanical sparkling water throughout your session. You’ll also have the opportunity to meet Jen Veralle from Sauna and Sobriety, along with her team of like-minded individuals redefining social spaces without alcohol.
Opening Your Own Sauna Business
If you are a business owner, entrepreneur, or interested in joining this movement, I want to invite you to the Sauna Business Accelerator. From working with over 70 entrepreneurs we’ve developed a 12-month online cohort-based learning program, with coaching, training, and accountability, to support you in opening and operating a sauna business.
We are now accepting rolling admissions each month, book an interview: https://calendly.com/saunatom/sba-interview.
