Seattle Sauna: Floating Sauna Making Waves in the PNW
Project Details: Project Story: Successful business ownership isn’t new to entrepreneurs, Rekko and Clarissa. After running an already successful business
March 14, 2025
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Designed for Connection: Nashville’s First Social Sauna and Cold Plunge Studio is Here
To design a space that honored this history while meeting the needs of a modern health space, Framework partnered with Cedar & Stone Nordic Sauna. A team that lives and breathes sauna culture, Cedar & Stone blends Finnish heritage with modern craftsmanship, sustainable materials, and a deep understanding of how people interact with heat in a space.
March 7, 2025
Our Favorite Commercial Projects of 2024
In 2024, we had the privilege of bringing various commercial sauna projects to life, from contrast therapy studios to short-term rental properties. Our work is rooted in human-centered design, ensuring that each project enhances well-being, fosters connection, and aligns seamlessly with its environment. As we reflect on our favorite projects of the year, we celebrate the relationships we’ve built and the diverse ways we’ve helped bring authentic Nordic sauna culture to life across North America.
March 5, 2025
Navigating the Industry with Confidence: Insights from the Sauna Business Accelerator
Our CEO and Co-Founder, Justin, sits down with Tom, our Education Development Manager, to explore the world of sauna entrepreneurship. Learn about the diverse range of entrepreneurs drawn to the sauna industry – from those seeking relaxation and wellness to those looking to build community-focused spaces.
February 24, 2025
The State of the Sauna Union: An Overview of the Sauna Business Market in North America
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
February 20, 2025
Sauna Business Success | SWEATSCAPE in College Station, Texas
Amanda and Glenn Gavit are a dynamic duo whose shared love for adventure, wellness, and connection has shaped their lives and their business. Together, they’ve traveled unique paths filled with diverse experiences that led them to create SWEATSCAPE, a space designed to help others pause, reset, and recharge.
January 17, 2025
Getting Together Beyond the Bar: How Sauna Reimagines Social Spaces in the Future
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
January 3, 2025
The Ripple Effect of Being Featured in The New York Times
When a major publication like The New York Times shines a light on your work, it’s more than just a proud moment for the team. It’s an opportunity to amplify your mission and vision. It connects with a wider audience in ways that may not have been possible before.
December 20, 2024
Sauna Business Success | Waterstruck Wellness in Newcastle, Maine
After many years of careers behind screens, they both dealt with issues that so many are currently experiencing—burnout and work-related stressors. It was during this time that they began delving into the realm of hydro and sauna therapies, seeking solace and rejuvenation in these practices. Their experiences led them to create regular personal rituals around the sauna and share them with their friends and family. Here’s there story.
December 6, 2024
Launching in Urban Settings: Why Cities Need Bathhouses
Have you considered launching a bathhouse in your city? You are not alone. In our latest webinar, we dive into the modern-day renaissance of bathhouses popping up across the globe with the founders of Alchemy Springs in San Francisco. And specifically, we focus on urban experiences. How to fund, construct, and launch them into the world.
November 14, 2024
