When it comes to sauna and cold plunge, the guest experience doesn’t start with the heat – it starts with the people who guide it.
Whether your team is welcoming someone to their very first session or supporting a seasoned bather in their weekly ritual, the way they speak about the practice matters.
It sets the tone. Builds trust. Shapes the energy in the room.
And yet, too often, sauna staff are expected to hold space for powerful transformation without ever being taught how to explain what’s actually happening.
That’s why we created Sweat Equity.
This online masterclass is a foundational sauna staff training course designed for guides, hospitality teams, wellness practitioners, and anyone who finds themselves fielding questions about the hot/cold cycle. It’s built to give your staff a shared understanding of the science, the safety, and the story behind thermic bathing.
Why Your Team Needs Sweat Equity
Your guests are curious. They ask great questions.
- “Why does this make me feel so calm?”
- “How long should I stay in the cold?”
- “Is this safe for everyone?”
When your team is prepared to answer those questions with clarity and confidence, the entire experience elevates. Guests feel held. The ritual feels intentional. And your sauna business becomes a place of both healing and learning.
“Justin and Annette gathered all the important information and presented it in a digestible and engaging way.”
Sweat Equity helps your staff:
- Understand how sauna and cold plunge affect the body and mind
- Speak accurately about the benefits and risks of thermic practices
- Hold space that respects both scientific knowledge and cultural lineage
- Navigate guest questions with grace and authority
Whether you operate a private backyard sauna or manage a full-service wellness facility, providing this level of education empowers your staff to speak with intention, not improvisation. “There is a lot of information out there about the health benefits of sauna to sift through, however, Justin and Annette gathered all the important information and presented it in a digestible and engaging way,” shared one Sweat Equity student.
Training That Meets You Where You Are
This isn’t a certification. It’s not about performance or perfection.
Sweat Equity is about creating a shared language so that every member of your sauna team, from the front desk to the sauna guide, feels equipped to speak with integrity.
It’s entirely online and self-paced, making it easy to incorporate into your sauna staff training, onboarding process, or ongoing professional development.
And when your whole team moves through the same course? You build consistency. Depth. A sense of purpose that radiates through every guest interaction.
From the Guides Themselves
One experienced sauna facilitator shared this after completing the course, “As someone who takes a sauna regularly, this course helped me understand on a very deep level why my life has changed since I started taking saunas… I highly recommend this course to anyone interested in learning more about sauna and the vocabulary to talk about how sauna can impact and change lives.”
Exclusive May Bonus: A Live Webinar with Our Founders
“I highly recommend this course to anyone interested in learning more about sauna and the vocabulary to talk about how sauna can impact and change lives.”
When you enroll during the month of May, you’ll also receive access to an exclusive live discussion with Justin Juntunen and Annette Scott.
It’s a rare opportunity to bring your team’s questions directly to successful sauna business founders, Justin Juntunen and Annette Scott, and hear their insights on facilitation, guest care, and the real-world challenges of leading in this space.
Live Discussion: Programming Sauna & Cold Plunge for Community
June 11th | 1-2 PM CDT, 2-3 EST
Live via Zoom
Only for enrolled students
This is your chance to connect beyond the course content, to explore what it really means to hold space in the heat and the cold.
Expect honest dialogue, shared stories, and Q&A.
This webinar is open to all enrollees of Sweat Equity who purchase by June 11th, whether you’re joining as an individual or training your full staff.
Ready to Invest in Your Team?
If you believe in the power of sauna, invest in the people who bring that power to life.
Sweat Equity is more than a course- it’s a foundation for thoughtful, educated facilitation. And it’s the kind of sauna training that pays off in every session, every guest conversation, every moment your staff gets to share this work with the world.
