Starting a sauna business…feels pretty niche, right? This can make it hard to find a condensed source of valid information, research, and insight if you want to start a business in this market.
If you’re feeling like you don’t know which direction to turn or who to trust to get your sauna business off the ground, you’re not alone. We’ve been there.
That’s why we’ve created a program for people like you, who want to grow through the power of community and mentorship from those who’ve paved the way before them.
In our latest YouTube video, our CEO and Co-Founder, Justin, sits down with Tom, our Education Development Manager, to explore the world of sauna entrepreneurship. Learn about the diverse range of entrepreneurs drawn to the sauna industry – from those seeking relaxation and wellness to those looking to build community-focused spaces.
Discover how Cedar and Stone’s 12-month Sauna Business Accelerator program helps aspiring sauna business owners navigate the complexities of starting and growing their ventures.
Watch the full conversation:
In this video, you’ll learn about:
– The geographic spread of sauna entrepreneurs across North America (and beyond)
– The importance of clarifying your vision and assessing feasibility before launching a sauna business
– The spectrum of sauna business models, from small studios to large bathhouses
– The value of having a supportive community and a well-developed business plan
– How the Cedar and Stone Accelerator program provides guidance, feedback, and connections to industry experts
Whether you’re an experienced entrepreneur or just starting to explore the sauna industry, this video offers valuable insights and inspiration. Tune in to learn more about the exciting world of sauna-based businesses.
Sauna Business Accelerator: Build Your Dream with Confidence and Community
“We continue to go back to course material at different stages of our business build – it’s so helpful to have someone who has done it before and has written it all down to refer to.” – Ashley & Kyle, Founders of Waterstruck Wellness
Starting a new venture can feel overwhelming—especially if you’re going at it alone. The uncertainty, the endless decisions, the trial and error—it’s easy to feel stuck before you even begin. That’s exactly why we created the Sauna Business Accelerator—to provide sauna entrepreneurs with the support, knowledge, and community needed to launch with confidence.
We understand the unique challenges of building a sauna business because we’ve been there. In just five years, we’ve grown from an idea to a thriving company, crafting heirloom-quality saunas across North America and hosting tens of thousands each year through our guided sauna experiences. Along the way, we’ve coached over 70+ businesses, helping them bring their sauna visions to life.
Now, we want to help you do the same.
Getting the Expert Support You Need to Open Your Doors
If you’re looking to move through business challenges and make the process to launch and beyond easier and more informed; this program ensures you have the support and industry insights you need to make smart decisions, avoid costly mistakes, and more than anything, open a profitable business.
Through a combination of small group coaching, expert-led coursework, monthly lectures with Q+A, document and business plan review, and weekly accountability check-ins, you’ll gain the tools and support to bring your sauna business to life—without the costly mistakes or roadblocks that often come with starting from scratch.
During the 12-month Sauna Business Accelerator program, we thoroughly look at your business from these six lenses to make sure that you’re starting on the right foot:
✔️ Vision – Clarify your purpose and direction
✔️ Experience Design – Create an unforgettable sauna experience
✔️ Sauna Build – Learn the essentials of high-quality sauna construction
✔️ Business Model & Plan – Develop a strategy for long-term success
✔️ Operations – Streamline processes for efficiency and growth
✔️ Marketing – Connect with your ideal customers and build demand
Ashley and Kyle, who recently opened Waterstruck Wellness in Maine reflected, “We continue to go back to course material at different stages of our business build – it’s so helpful to have someone who has done it before and has written it all down to refer to.”
Join a Community That’s Here to Support You
“The cohort has provided us access to continue to make connections with others in our similar position to discuss and work through hurdles.” – Glenn Gavit, Co-Founder of SWEATSCAPE
Whether you’re at the idea stage or scaling an existing sauna business, you don’t have to do it alone.
A recent graduate shared, “The cohort has provided us access to continue to make connections with others in our similar position to discuss and work through hurdles.”
The Sauna Business Accelerator connects you with an industry-specific network of entrepreneurs and mentors who understand your challenges and are ready to help you succeed.
If you’re passionate about sauna and ready to take the next step, book your interview today to learn more and enroll.
Your dream sauna business is closer than you think—we’re here to help you build it.
