next up...
The State of the Sauna Union: An Overview of the Sauna Business Market in North America
FREE ONLINE WEBINAR
February 19th, 2025 | 9 AM PDT | 10 AM MDT | 11 AM CST | 12 PM EDT – North America is discovering sauna in new and exciting ways! Join us for the State of the Sauna Union, a deep dive into the growing sauna market across the continent. We will be joined by Alan Jalasjaa, podcast host of Kivia Sauna and sauna expert, to discuss regional trends, innovative ideas, areas of growth, and an under-the-hood look at what’s truly happening for public saunas, bathhouses, and sauna wellness and experience providers in North America.
We are excited to offer an engaging and interactive webinar discussion as a part of Finlandia Foundation‘s Annual National Sauna Week.
PANELISTS:
- Alan Jalasjaa | Sauna Expert & Kivia Co-Host, Ontaria, CA
HOST:
- Justin Juntunen | CEO and Co-Founder, Cedar and Stone Nordic Sauna, Duluth, MN
interactive conversations
industry-leading voices
expert business tips
past
webinars
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opening a sauna business?
This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.
