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Sauna Villages: The Scalable Step Between Solo Builds and Big Visions
FREE ONLINE WEBINAR
September 17th, 2025 | 9 AM PDT | 10 AM MDT | 11 AM CST | 12 PM EDT – Why more operators are choosing flexible, revenue-ready footprints.
Whether you’re launching a lakeside retreat, upgrading a wellness studio, or dreaming up a multi-unit thermal circuit, modular outdoor saunas offer more than just heat. They offer flexibility, beauty, and a deeply resonant customer experience.
In this live session, Cedar & Stone’s Head of Sales, Derek Plagman, will share insights from the field, drawn from hundreds of real-world sauna builds across North America.
You’ll learn how outdoor saunas are being used by entrepreneurs and operators to create premium bookable units, mobile experiences, membership perks, and immersive thermal circuits.
We’ll cover:
- Strategic placement and site integration
- Business models for outdoor units (private rentals, memberships, VIP add-ons)
- How to scale with multi-sauna layouts and seasonal activations
- Real design choices that drive long-term success and brand differentiation
If you’re building a sauna business or reimagining your next phase, this conversation will leave you inspired, informed, and equipped with field-tested ideas to bring your outdoor wellness vision to life.
PANELISTS:
HOST:
interactive conversations
industry-leading voices
expert business tips
past
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opening a sauna business?
This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.
