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Inside a Sauna Start-Up: How This Texas Couple Launched Their Studio from Scratch

FREE ONLINE WEBINAR

June 18th, 2025 | 9 AM PDT | 10 AM MDT | 11 AM CST | 12 PM EDT – The transformative power of sauna and cold plunge is having a renaissance across the United States. As more people experience the physical and mental benefits of contrast therapy, many feel called to share these cultural gifts with their communities. For some, that calling becomes a full-fledged studio designed to help others unplug, recover, and reconnect.

In this interactive webinar, Cedar and Stone Nordic Sauna Co-Founder Justin Juntunen sits down with Glen and Amanda Gavit, graduates of our Sauna Business Accelerator Program and founders of SWEATSCAPE. This dynamic couple set out to open a sauna and cold plunge studio in Bryan–College Station, Texas, and brought their vision to life in record time.

Through passion, determination, and a deep commitment to their community, Glen and Amanda have built a space where people can find balance, restoration, and authentic connection. They’ll share real-world insights and lessons from their journey launching a brick-and-mortar contrast therapy studio.

PANELISTS: 

 

HOST: 

interactive conversations

industry-leading voices

expert business tips

opening a sauna business?

JOIN OUR SAUNA BUSINESS ACCELERATOR PROGRAM

This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.