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Getting Together Beyond the Bar: How Sauna Reimagines Social Spaces in the Future

Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.

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Sauna Business Success | Waterstruck Wellness in Newcastle, Maine

After many years of careers behind screens, they both dealt with issues that so many are currently experiencing—burnout and work-related stressors. It was during this time that they began delving into the realm of hydro and sauna therapies, seeking solace and rejuvenation in these practices. Their experiences led them to create regular personal rituals around the sauna and share them with their friends and family. Here’s there story.

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Staff Picks: A Holiday Gift Guide for Sauna Lovers

Go beyond the big box stores and stuffy sweaters this holiday season. We’ve created a gift guide with our most beloved gifts as chosen by our staff. From botanical oils and cozy towels for the homebody to our floating sauna experience (which allows you to jump from the upper deck into the frigid Lake Superior waters) for the adrenaline junkie, you can find something for everyone on your list. 

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Launching in Urban Settings: Why Cities Need Bathhouses

Have you considered launching a bathhouse in your city? You are not alone. In our latest webinar, we dive into the modern-day renaissance of bathhouses popping up across the globe with the founders of Alchemy Springs in San Francisco. And specifically, we focus on urban experiences. How to fund, construct, and launch them into the world.

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Sauna Myths Debunked: Understanding the Science, Practice, and Health Benefits

From podcasters to Instagram influencers, everyone is talking about sauna these days. But do they actually know what they’re talking about?

In this interactive conversation, we’re diving deep into the science, practice, and cultural wisdom of sauna. This conversation will be great for those new to sauna looking to go deeper, or even business owners working on adding sauna to their wellness offerings.

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