Inside the Sauna Movement: Justin Juntunen on The Case Studies Podcast
In a deeply personal and wide-ranging conversation with Casey Baugh on the Case Studies podcast, Cedar & Stone co-founder, Justin Juntunen,
June 13, 2025
Categories
Team Training with Sweat Equity: Empowering Your Staff to Speak the Language of Sauna
When it comes to sauna and cold plunge, the guest experience doesn’t start with the heat – it starts with the people who guide it. Whether your team is welcoming someone to their very first session or supporting a seasoned bather in their weekly ritual, the way they speak about the practice matters.
May 19, 2025
The Sacred Togetherness of Women: Smoke Sauna Sisterhood
Imperfect film commentary from … me! Fanatical bather and purveyor of rest and gathering. In the spirit of International Women’s
May 11, 2025
The State of the Sauna Union: An Overview of the Sauna Business Market in North America
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
February 20, 2025
Getting Together Beyond the Bar: How Sauna Reimagines Social Spaces in the Future
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
January 3, 2025
The Ripple Effect of Being Featured in The New York Times
When a major publication like The New York Times shines a light on your work, it’s more than just a proud moment for the team. It’s an opportunity to amplify your mission and vision. It connects with a wider audience in ways that may not have been possible before.
December 20, 2024
Sauna Business Success | Waterstruck Wellness in Newcastle, Maine
After many years of careers behind screens, they both dealt with issues that so many are currently experiencing—burnout and work-related stressors. It was during this time that they began delving into the realm of hydro and sauna therapies, seeking solace and rejuvenation in these practices. Their experiences led them to create regular personal rituals around the sauna and share them with their friends and family. Here’s there story.
December 6, 2024
Staff Picks: A Holiday Gift Guide for Sauna Lovers
Go beyond the big box stores and stuffy sweaters this holiday season. We’ve created a gift guide with our most beloved gifts as chosen by our staff. From botanical oils and cozy towels for the homebody to our floating sauna experience (which allows you to jump from the upper deck into the frigid Lake Superior waters) for the adrenaline junkie, you can find something for everyone on your list.
November 29, 2024
Why Outdoor Sauna is Objectively Better Than Indoor Sauna
One of the most important decisions you’ll make in adding a sauna to your property: where should it go?
With that in mind, there is an objective truth around sauna: it is always better to walk into nature when you exit the heat of the hot room.
November 20, 2024
For the Love of Duluth Podcast: Sweat it Out with Lindsey and Neil Rasmussen of Cedar and Stone Nordic Sauna
Team members Lindsey & Neil Rasmussen joined “For the Love of Duluth” podcast to talk about Cedar & Stone Nordic Sauna and the huge role it played, and continues to play, in their lives.
November 14, 2024
