Inside the Sauna Movement: Justin Juntunen on The Case Studies Podcast
In a deeply personal and wide-ranging conversation with Casey Baugh on the Case Studies podcast, Cedar & Stone co-founder, Justin Juntunen,
June 13, 2025
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Avoid Investing in a Sauna You’ll Regret: Best Practices for Commercial Sauna Design
Cedar & Stone Nordic Sauna Co-Founders Justin Juntunen and Joel Vikre took a deep dive into the biggest design challenges facing commercial sauna projects today. They’ve helped build some of the most iconic and beloved sauna experiences in North America, from remote mountain spas to mobile units and floating bathhouses. Along the way, they’ve seen the good, the bad, and the blisteringly inefficient.
May 22, 2025
Team Training with Sweat Equity: Empowering Your Staff to Speak the Language of Sauna
When it comes to sauna and cold plunge, the guest experience doesn’t start with the heat – it starts with the people who guide it. Whether your team is welcoming someone to their very first session or supporting a seasoned bather in their weekly ritual, the way they speak about the practice matters.
May 19, 2025
Finding Your Perfect Location: Real Estate Strategies for Sauna Business
Public saunas and thermic bathing spaces are only as strong as the teams that run them. In this webinar, we dive deep into how to find, train, and empower great people to create an exceptional guest experience and drive business success.
April 17, 2025
Everything You Need to Lead, Faciliate, and Practice Sauna and Cold Plunge Confidently
Introducing Sweat Equity: The Course Every Sauna Facilitator Wishes They’d Had When They’d Started Maybe it started with a friend
April 16, 2025
From NFL to Entrepreneur: Mitch Mathews on Sauna, Cold, and Building Flowhaus
What does it take to turn personal ritual into purpose-driven business? For Mitch Mathews, it started with an ice-cold plunge—and ended with opening the doors to Flowhaus.
March 31, 2025
How to Hire, Train, and Empower Teams for Your Social Bathing Business
Public saunas and thermic bathing spaces are only as strong as the teams that run them. In this webinar, we dive deep into how to find, train, and empower great people to create an exceptional guest experience and drive business success.
March 19, 2025
Seattle Sauna: Floating Sauna Making Waves in the PNW
Project Details: Project Story: Successful business ownership isn’t new to entrepreneurs, Rekko and Clarissa. After running an already successful business
March 14, 2025
Designed for Connection: Nashville’s First Social Sauna and Cold Plunge Studio is Here
To design a space that honored this history while meeting the needs of a modern health space, Framework partnered with Cedar & Stone Nordic Sauna. A team that lives and breathes sauna culture, Cedar & Stone blends Finnish heritage with modern craftsmanship, sustainable materials, and a deep understanding of how people interact with heat in a space.
March 7, 2025
Our Favorite Commercial Projects of 2024
In 2024, we had the privilege of bringing various commercial sauna projects to life, from contrast therapy studios to short-term rental properties. Our work is rooted in human-centered design, ensuring that each project enhances well-being, fosters connection, and aligns seamlessly with its environment. As we reflect on our favorite projects of the year, we celebrate the relationships we’ve built and the diverse ways we’ve helped bring authentic Nordic sauna culture to life across North America.
March 5, 2025
