sweat equity

But do you know why?

For many, the simple afterglow of a good sauna session doesn’t need explanation. That euphoric feeling is enough to instigate a regular habit on its own. Simply put, life is better with more sauna. It actually doesn’t need to get more complicated than that.

But for others the curiosity behind this practice builds as they get deeper into it. That curiosity can show up in a number of ways. They might be a wellness enthusiast looking to get a better understanding of what’s physiologically happening in the body. Or they may be facilitating sauna sessions for groups at their home or business and want to bring guests into a deeper experience. Some avid practitioners might even start exploring the entrepreneurial possibilities of opening a sauna business where the due diligence in doing research behind their offering is essential. Still yet, they might be the leader of a current wellness business who’s trying to understand the sauna trend that’s hitting the market and how it could potentially impact the communities they serve. There are so many reasons that you might be looking for deeper insight into the research, science, and long-held cultural wisdom behind sauna.

The problem is that there’s a lot of hype right now. As sauna and cold plunge continue to have their moment in the sun as one of the hottest growing fitness trends there’s a lot of noise out there and it’s hard to know who or what to trust. Everyone from podcasters, influencers, tik tokers, the local news, and even comedians are talking about sauna and cold plunge. But is what they’re sharing accurate? Some of it for sure. But all of it? Most likely not. There’s a lot of misinformation out there and wading through all of it to get to the facts can sometimes feel like a scavenger hunt.

That’s why we created Sweat Equity. As leaders who work every day to bring quality sauna to people’s lives we know first hand that almost everyone has more to learn about sauna, especially when it comes to the health benefits. Our goal has been to create an easy way for enthusiasts to dive into the research that matters so they can become a trusted source in their community on the transformative power of sauna and cold plunge.

This on-demand video course covers 16 different topics with a total of 2.5 hours worth of instruction given by industry experts Annette Scott and Justin Juntunen. Digestible videos allow you to dive in at your own speed on a range of topics covering the biological, psychological, and social benefits of sauna.

You’ll learn about:

• • Who sauna is for
• • Infrared vs. Traditional sauna benefits
• • Sauna’s impact on longevity and all cause mortality
• • Heart health benefits
• • Brain health benefits
• • Immune and digestive system benefits
• • Emotional health benefits
• • Mental health benefits
• • Sleep benefits
• • Sauna’s potential in aiding fitness recovery
• • Hydration considerations
• • Understanding how to sauna and use the thermic cycle
• • Sauna’s ability to create profound human connection and combat loneliness
• • Understanding quality sauna and its relation to health benefits
• • Beginning to look at guiding and holding space for others in the sauna
  

Whether you’re learning for yourself or engaging a whole team, Sweat Equity will help anyone take their sauna knowledge to the next level. Move from wanting to know more about sauna to becoming a trusted authority on sauna and cold plunge in your community.

Your instructors for this course are Annette Scott and Justin Juntunen who are each experts in their own right. Between the two of them there’s a combined 60 years of experience with authentic Finnish sauna. Both instructors run successful sauna centered businesses where education is at the core of everything they do. With Sweat Equity these two leaders are teaming up to bring you a potent package of research and information for those who are hungry for it. Almost everyday these two get asked for their insights on these topics. Now this course is a place where their deep insight can live in a concentrated and focused way for those who are ready to go further.

So if you’re ready to take your knowledge to the next level, the process is simple:

1. 1. Purchase the course and get access to our online learning platform

2. 2. Learn on your own time when it’s convenient for you

3. 3. Share your knowledge with others to become the trusted source in your community on the transformative power of sauna and cold plunge

Wading through all of the hype to get to the real information about sauna can be time consuming at best and have you parroting misinformation at its worst. If you’re getting serious about offering sauna to the public or evolving your own practice then the last thing you want is unreliable information.

Sweat Equity gives you easy access to a concentrated body of knowledge around the biological, psychological, and social health benefits of sauna. It’s taken industry experts decades to research, compile, and make this knowledge easily digestible in this format. Now it’s available to you.

So if you’ve always wanted to know more about the benefits of sauna then take the plunge into this course and you’ll soon become a trusted authority on sauna in your community.