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Sauna Success in a Small Town | Andrea Pitman

An ancient practicE relieving modern stress

We recently visited the enchanting small town of Woodruff, Wisconsin, to visit our friend Andrea Pitman, who has created something truly extraordinary in her community. Unwind is a captivating wellness space nestled in the heart of nature, and today we have the pleasure of exploring all the incredible offerings this place has to share.

A fitting name, Unwind was designed for guests to do just that. Not your average wellness center; it encompasses a wide range of modalities designed to nurture you physically, mentally, and spiritually. Whether you’re seeking massage therapy, tea tastings, sound baths, or a traditional sauna experience, you’ll find it all under one roof.

Andrea, the visionary behind Unwind, is not only a trained massage therapist, but she has also immersed herself in the world of hot and cold therapy and is well-versed in the art of sauna. Having recently returned from Finland, the birthplace of saunas, Andrea strives to bring an authentic and unparalleled level of expertise to her practice.

What sets Unwind apart is the commitment to providing a genuine and cathartic sauna experience. Andrea ensures that the quality of the sauna matches the standards of Finnish saunas, known for their excellence. Unwind offers the opportunity to indulge in the ritual of sauna without having to travel to far-off lands – right in Northern Wisconsin.

Great sauna served here

During our visit, we had the privilege of speaking to some of Unwind’s clients who shared their remarkable experiences. People’s lives have been shaped and shifted as they’re introduced into the stress-relieving world of sauna. 

"We’ve all got a kitchen, but it’s also great to go out to a restaurant and have it totally catered for you. It's the same for sauna at home and in our community. Someone else is putting the log on the fire, making sure your water is there for you, you just get to show up.”

The overall feedback has been beyond positive, with clients expressing their delight and astonishment at the profound impact it had on their wellbeing. “The inner child comes out to play, and that’s magical,” shared Andrea. One of the most remarkable aspects of Unwind’s sauna experience is witnessing the transformation within minutes through clients’ body language and facial expressions.

Unwind has become a haven for those seeking authentic and transformative wellness experiences, even in the heart of rural America. It demonstrates that you don’t have to be in a big city to receive extraordinary levels of service. 

Comparing sauna at home to visiting a guided sauna experience, Andrea framed it as, “We’ve all got a kitchen, but it’s also great to go out to a restaurant and have it totally catered for you. Someone else is putting the log on the fire, making sure your water is there for you, you just get to show up.”

If you’re intrigued and want to immerse yourself in the Unwind experience, you can find more information and book your visit on their website here.

Bring Sauna to Your Neck of the Woods

Unwind has shown us that the power to positively impact lives through saunas and holistic wellness is within our reach. As entrepreneurs, we too can create meaningful experiences and make a difference in people’s lives, no matter where we are located.

If you’re ready to embark on your own wellness business journey, embrace the magic of saunas, and create spaces that inspire and uplift, join us for our Sauna Business Accelerator program where we’re training folks all over North America to do just what is happening here in their own communities.

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