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Sauna Business Success | Waterstruck Wellness in Newcastle, Maine

After many years of careers behind screens, they both dealt with issues that so many are currently experiencing—burnout and work-related stressors. It was during this time that they began delving into the realm of hydro and sauna therapies, seeking solace and rejuvenation in these practices. Their experiences led them to create regular personal rituals around the sauna and share them with their friends and family. Here’s there story.

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Launching in Urban Settings: Why Cities Need Bathhouses

Have you considered launching a bathhouse in your city? You are not alone. In our latest webinar, we dive into the modern-day renaissance of bathhouses popping up across the globe with the founders of Alchemy Springs in San Francisco. And specifically, we focus on urban experiences. How to fund, construct, and launch them into the world.

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Sauna Myths Debunked: Understanding the Science, Practice, and Health Benefits

From podcasters to Instagram influencers, everyone is talking about sauna these days. But do they actually know what they’re talking about?

In this interactive conversation, we’re diving deep into the science, practice, and cultural wisdom of sauna. This conversation will be great for those new to sauna looking to go deeper, or even business owners working on adding sauna to their wellness offerings.

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Designing for Human-Centered Hospitality: The Future of Social Wellness and Sustainable Architecture

Join us for an interactive discussion with Studio Puisto Architects of Helsinki, Finland. We will dive deep into how sustainable architecture combined with world-class hospitality is changing the landscape of resorts, public saunas, and community spaces. This will be a conversation for those looking for proven expertise from some of the world’s leading designers for public sauna. We invite entrepreneurs, investors, hoteliers, and sauna lovers to join us.

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A Practical Guide to Sauna Maintenance

Caring for a sauna is not just about maintenance; it’s about honoring a tradition that has been passed down through generations. Each time you spruce up the sauna, you’re not only preserving the physical structure of your sauna—you’re participating in a ritual that connects you to the many who have found solace in the sauna before you. It’s a quiet dialogue between you and the space, where every action you take is a promise to keep this sacred tradition alive.

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How to Gain Confidence and Clarity as a Sauna Entrepreneur​

Have you ever asked what’s the next chapter of my life going to look like? Are you considering a shift in your professional life? Could sauna be the next move for you? Join us for this interactive discussion with the founder and CEO of Fad Saoil Saunas in Dublin, Ireland, Steve Crosbie. We will dive deep into Steve’s background as a professional rugby player, and how he shifted gears into starting Ireland’s largest sauna business.

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Ritual > Protocol: How to Honor the Cultural Wisdom of Sauna

You may have heard a lot of buzz about how healthy saunas are. Every other podcast is touting the benefits of hopping in cold water and pushing yourself in heat. From Rogan to Huberman, we see a growing number of people discovering sauna across North America. Yet, sauna is much more than just a piece of workout equipment.

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