The Sacred Togetherness of Women: Smoke Sauna Sisterhood
Imperfect film commentary from … me! Fanatical bather and purveyor of rest and gathering. In the spirit of International Women’s
May 11, 2025
Categories
A Practical Guide to Sauna Maintenance
Caring for a sauna is not just about maintenance; it’s about honoring a tradition that has been passed down through generations. Each time you spruce up the sauna, you’re not only preserving the physical structure of your sauna—you’re participating in a ritual that connects you to the many who have found solace in the sauna before you. It’s a quiet dialogue between you and the space, where every action you take is a promise to keep this sacred tradition alive.
March 25, 2025
Our Favorite Commercial Projects of 2024
In 2024, we had the privilege of bringing various commercial sauna projects to life, from contrast therapy studios to short-term rental properties. Our work is rooted in human-centered design, ensuring that each project enhances well-being, fosters connection, and aligns seamlessly with its environment. As we reflect on our favorite projects of the year, we celebrate the relationships we’ve built and the diverse ways we’ve helped bring authentic Nordic sauna culture to life across North America.
March 5, 2025
The State of the Sauna Union: An Overview of the Sauna Business Market in North America
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
February 20, 2025
Sauna Business Success | SWEATSCAPE in College Station, Texas
Amanda and Glenn Gavit are a dynamic duo whose shared love for adventure, wellness, and connection has shaped their lives and their business. Together, they’ve traveled unique paths filled with diverse experiences that led them to create SWEATSCAPE, a space designed to help others pause, reset, and recharge.
January 17, 2025
Welcome to Glistening Shores: A Sauna and Stay Destination on the North Shore
Welcome to Glistening Shores, an unforgettable sauna and stay property on 10 acres of northern wilderness with 340 feet of
January 10, 2025
Getting Together Beyond the Bar: How Sauna Reimagines Social Spaces in the Future
Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.
January 3, 2025
The Ripple Effect of Being Featured in The New York Times
When a major publication like The New York Times shines a light on your work, it’s more than just a proud moment for the team. It’s an opportunity to amplify your mission and vision. It connects with a wider audience in ways that may not have been possible before.
December 20, 2024
Sauna Business Success | Waterstruck Wellness in Newcastle, Maine
After many years of careers behind screens, they both dealt with issues that so many are currently experiencing—burnout and work-related stressors. It was during this time that they began delving into the realm of hydro and sauna therapies, seeking solace and rejuvenation in these practices. Their experiences led them to create regular personal rituals around the sauna and share them with their friends and family. Here’s there story.
December 6, 2024
For the Love of Duluth Podcast: Sweat it Out with Lindsey and Neil Rasmussen of Cedar and Stone Nordic Sauna
Team members Lindsey & Neil Rasmussen joined “For the Love of Duluth” podcast to talk about Cedar & Stone Nordic Sauna and the huge role it played, and continues to play, in their lives.
November 14, 2024
