Public saunas and thermic bathing spaces are only as strong as the teams that run them. In this webinar, we dive deep into how to find, train, and empower great people to create an exceptional guest experience and drive business success.
Join us for a practical and engaging discussion with Peyton Stasiak, Director of Experience for Cedar and Stone Nordic Sauna, as we explore the key strategies for building a strong team culture in the social bathing industry.
Whether you’re launching a new sauna business or looking to strengthen your existing team, this webinar provides ready-to-use insights you can put into action right away.
Watch the webinar
In this conversation, you’ll learn…
- How to identify and hire the right people for your sauna business
- Effective training techniques to ensure consistency and quality
- Strategies to empower your team for leadership and long-term success
Suggested Resources
Looking to deepen your understanding of building meaningful experiences and team dynamics? Check out these recommended reads:
📖 The Art of Gathering by Priya Parker – Insights into creating intentional and impactful gatherings.
📖 The Body Keeps the Score by Bessel van der Kolk – Understanding how trauma shapes our bodies and how healing can inform better guest experiences.
📖 Unreasonable Hospitality by Will Guidara – Lessons on delivering exceptional hospitality and creating memorable experiences.
📖 Winter Swimming by Susanna Søberg – Explore the science and benefits behind cold immersion and the thermic cycle. Learn more at the Søberg Institute.
Train your Team on the Health Benefits of Sauna
Give your team the knowledge they need to talk confidently about the transformative power of sauna and cold plunge with our Sauna and Cold Plunge Online Masterclass, Sweat Equity. This expert-led on-demand course covers the biological, psychological, and social health benefits of contrast therapy with over 2.5 hours of video learning — empowering your team to deliver a deeper and more meaningful sauna experience.
Take the next step on your sauna business journey
Learn from our team in our 12-month Sauna Business Accelerator — a comprehensive incubator program designed to help you open your doors through the power of mentorship and community.
Members receive:
- 12 months of access to mentorship and focus group support
- Weekly opportunities for small group coaching
- Lifetime access to our network
- Connection to an extensive network of sauna entrepreneurs
- Online learning platform with mobile and desktop access
- Weekly video check-ins and updates
- Monthly large group meetings with lectures and networking
- Professional and peer reviews of your business plan
Apply now and start taking meaningful action with your sauna or thermic bathing business.
