Join us for an interactive webinar with Allen Penn, the founder of Nashville’s leading sauna and cold plunge studio, Framework. Allen will discuss the evolution of his wellness concept into the reality of his flagship location. Framework is a meticulously designed wellness space, blending traditional sauna practices with contemporary design.
With seven uniquely designed traditional saunas, a variety of individual and group tubs at different temperatures, and distinct silent and social zones, every detail invites a personalized experience. Framework offers a tailored experience. Learn how the design incorporates natural light, greenery, and a fluid indoor-outdoor environment to create an urban sanctuary, and how Allen’s partnership with Cedar & Stone Nordic Sauna Design services supported Allen’s concept.
Watch the Webinar
In this webinar, you’ll hear about…
- Allen’s Story: How he found his way to the wellness industry
- Framework today
- The future of Framework
This webinar provides valuable insights for wellness entrepreneurs, designers, and enthusiasts seeking to create transformative wellness spaces that balance aesthetics and functionality.
Turn Your Calling into Craft
The Sauna Business Accelerator is Cedar & Stone’s year-long mentorship program for those ready to build a wellness space that is both enduring and meaningful.
If you feel called to carry forward an ancient practice into a modern business that’s grounded, intentional, and true…this program was designed for you.
Inside, you’ll receive:
- 12 months of guided mentorship and coaching
- Small-group coaching for personalized support
- Strategic reviews of your business plan, service model, and operations
- A peer community of sauna entrepreneurs walking the same path
- A supportive structure to help you stay focused and keep momentum
This is about more than building a business. It’s about shaping a space of cultural value and community care.
Book an interview and take the next step on your journey.
