Introducing Sweat Equity: The Course Every Sauna Facilitator Wishes They’d Had When They’d Started
Maybe it started with a friend dragging you to your first sauna session, or maybe it was that first cold plunge that left your whole body buzzing for hours afterward. However it began, you felt something shift—and you came back for more.
Now you’re the one making sauna a consistent part of your week, not because it’s trendy, but because you’ve felt the difference it makes. You’re not spending your nights deep-diving through research papers or watching endless videos on contrast therapy, and frankly, you don’t have time for that.
Still, you do want to understand more. You want to be able to answer questions when they come. You want to feel confident guiding others, whether it’s in your business, your community, or even just a curious friend.
You’ve picked up pieces of knowledge here and there, but what you’re really craving now is a clear, trustworthy foundation. Something real. Something efficient.
You don’t need to become a full-time sauna scholar.
You just need a resource that gets to the point, respects your time, and equips you with the essentials, without the fluff.
When the Noise Gets Loud, Clarity Matters More Than Ever
You’ve probably found yourself Googling, scrolling through influencer reels, and listening to podcasts, trying to piece it all together. And maybe you’ve wondered, Who am I to lead anyone in this? I’m not an expert.
But here’s the truth: Why not you?
If you’re already doing the work, already showing up for yourself and others in the sauna, already paying attention to the subtle shifts in your body and the big shifts in your mind, then you’re already walking the path.
What you need now isn’t a new identity. It’s a deeper foundation.
In today’s wellness world, the hype is deafening.
Sauna and cold plunge have gone viral, and with that exposure has come a wave of content that ranges from helpful to misinformed. Everyone from TikTok influencers to podcasters to late-night comedians is weighing in on thermic bathing. But how do you, someone who actually cares about doing this right, know what’s real?
If you’re leading contrast therapy experiences, offering sauna to others, or simply wanting to understand the practice more deeply, hype won’t cut it. You need clarity. Not only for your own integrity, but to serve your community well.
That’s why we created Sweat Equity.
Becoming the Trusted Source on Sauna and Cold Plunge in a World Full of Hype
This on-demand course was built for people like you: Wellness professionals, passionate facilitators, and curious leaders who are tired of the noise and ready to dive into something real.
In just 2.5 hours, taught across 16 compact and beautifully structured videos, Sweat Equity gives you what the internet can’t: trustworthy, science-backed knowledge delivered by people who have actually lived this lifestyle for decades.
Your instructors, Annette Scott and Justin Juntunen, are more than just names. Annette has trained yoga teachers, sauna guides, and led a multimillion-dollar wellness business rooted in human transformation. Justin is the founder and CEO of Cedar & Stone Nordic Sauna and has spent years living and building authentic sauna experiences across North America.
Together, they’ve condensed their combined 50 years of wisdom into a course that breaks down:
- The physiological effects of sauna and cold plunge on your heart, brain, immune system, and mood
- Sauna’s role in mental resilience and metabolic health
- How contrast therapy fosters real human connection and curbs the loneliness epidemic
- The practical “how-to” details: temperature, timing, thermic cycles, and hydration
- How to start guiding others—ethically and effectively—whether in your backyard, your studio, or your business
And maybe most importantly: they tell the truth.
This isn’t a hype course. This won’t teach you to sell a dream in 30 days. This is a foundation—a way to know what you’re talking about when it comes to sauna and cold plunge.
Because that’s the difference between guessing and guiding.
So let’s come back to the question: Why not you?
Why shouldn’t you be the one your community trusts?
Why shouldn’t you be the person who understands the science, honors the culture, and builds something meaningful with sauna?
Why shouldn’t you be the guide—not just because you know a little, but because you’ve done the work to really know?
Get Started
With Sweat Equity, the path is simple:
- Enroll in the course
- Learn at your own pace
- Start showing up with confidence
This is about more than staying on trend. It’s about building something that lasts. Something grounded. Something true.
Because contrast therapy is not a fleeting fad—it’s one of the most accessible and profound wellness tools we have. And the world needs leaders like you who will carry it forward with intention and clarity.
You’ve already started.
It’s time to become the person your community can trust with sauna and cold plunge. Enroll now.
