A new era of hospitality is here, where connection, recovery, and joy matter more than square footage.
Wellness is no longer confined to luxury spas. Around the world, hotels, multifamily properties, and even glamping destinations are transforming underused corners of their spaces into vibrant communal sanctuaries, where guests slow down, connect, and recover.
Join Cedar & Stone Nordic Sauna and global wellness consultant Matt Laird for an inside look at how the hospitality industry is redefining what it means to truly host well.
With two decades of experience spanning Hilton beach clubs, global hotel developments, and wellness projects from Dubai to Switzerland, Matt brings a rare, international perspective to this conversation. He’s seen firsthand how warmth, both literal and emotional, has become central to modern guest experiences.
As America catches up with the rest of the world’s bathing culture, the most innovative properties are finding ways to blend wellness, joy, and design, proving that shared heat and cold can be both good business and good for the soul.
Watch the Webinar
Together, we explore:
- Why forward-thinking hotels are replacing business centers with recovery rooms
- The proven ROI of thermic bathing for guest satisfaction, sleep, and revenue
- How communal wellness spaces create connection and inclusivity
- Why operators are shifting from one-to-one services (like massage) to scalable, low-labor wellness amenities
- How underused outdoor or indoor spaces can be reimagined into thriving social hubs
Ready to take the next step?
If this conversation sparked ideas, you don’t have to stop at inspiration.
You can start transforming your property’s underused spaces into thriving wellness destinations with our modular outdoor sauna solutions, purpose-built for hospitality environments that value both design and ROI.
Or, if you’re still exploring how sauna and bathing culture fit into your guest experience, join our Sauna Business Accelerator. It’s where operators and visionaries refine their concepts and learn what it takes to create lasting impact through communal wellness.
Wherever you are imagining, planning, or building, we’d be honored to help you bring warmth, connection, and recovery to your guests’ experience.
