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The State of the Sauna Union: An Overview of the Sauna Business Market in North America

Have you noticed that alcohol-free spaces and innovative n/a options are popping up across North America? Market trends are pointing towards less alcohol and more innovative social spaces that create connection in new ways. Join us for an inspiring conversation where we chat with Jeff Vondenkamp of Portage Brewing and Jen Veralle of Sauna and Sobriety and Zero Proof Collective.

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Sauna as Medicine? Psychologists Say Yes

According to the CDC, more than 1 in 5 US adults live with a mental illness. Western medicine is often quick to point to pharmaceuticals as the answer to managing these conditions, but doctors and scientists are starting to ask another question…what about sauna?

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