Sauna Villages: The Scalable Step Between Solo Builds and Big Visions

More operators are choosing flexible, revenue-ready footprints.

Whether you’re launching a lakeside retreat, upgrading a wellness studio, or dreaming up a multi-unit thermal circuit, modular outdoor saunas offer more than just heat. They offer flexibility, beauty, and a deeply resonant customer experience.

In this interactive session, Cedar & Stone’s Head of Sales, Derek Plagman, shares insights from the field, drawn from hundreds of real-world sauna builds across North America. You’ll learn how outdoor saunas are being used by entrepreneurs and operators to create premium bookable units, mobile experiences, membership perks, and immersive thermal circuits.

Watch the full webinar:

In this webinar, you’ll learn about:
-Strategic placement and site integration
-Business models for outdoor units (private rentals, memberships, VIP add-ons)
-How to scale with multi-sauna layouts and seasonal activations
-Real design choices that drive long-term success and brand differentiation

If you’re building a sauna business or reimagining your next phase, this conversation will leave you inspired, informed, and equipped with field-tested ideas to bring your outdoor wellness vision to life.

Ready to Take the Next Step?

If this webinar sparked ideas, you don’t have to stop here.

You can start building your sauna village by exploring our modular outdoor sauna options and bringing your vision to life in the most flexible, beautiful, and revenue-ready way possible.

Or, if you’re still shaping your vision and business plan, join our Sauna Business Accelerator. It’s where entrepreneurs and operators like you refine their concepts and set the foundation for long-term success.

Wherever you are on the journey—dreaming, designing, or scaling—we’d be honored to walk alongside you.

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