Join us for a conversation with Waterstruck Wellness founders, Ashley Baldwin and Kyle Markmann, graduates of Cedar & Stone’s Sauna Business Accelerator.
From testing sauna nights in their backyard to creating a year-round Nordic Spa in Maine, they’ve turned community feedback, nature, and persistence into a thriving business.
Hear how the Accelerator gave them the push they needed, why they chose to go all-in, and how they’ve built a “collaborative community space” that feels like a love letter to Maine.
Watch the Webinar:
Together, we explore:
- Ashley and Kyle’s story
- Business growth and evolution
- How they’re creatively serving their community
Learn more about the community Waterstruck Wellness is creating.
Step into your own season of growth
Ashley and Kyle didn’t wait for perfect timing or a thirty-page business plan. They listened to their community, trusted their instincts, and kept showing up. The Sauna Business Accelerator simply gave them the structure, confidence, and clarity to turn their idea into a year-round destination that feels like Maine itself spacious, welcoming, and rooted in place.
If their story stirred something in you maybe the early spark of an idea, maybe the desire to finally build the wellness space your community keeps asking for consider this your encouragement. You don’t need to have it all figured out. You just need to take the next step.
Our Accelerator was designed exactly for this moment. It’s where sauna-curious dreamers turn into capable, grounded founders. Where you get proven guidance, a supportive community, and the tools to build a sauna business that actually works in the real world not just on a spreadsheet.
If you’re ready to explore what’s possible, start here:
Learn more about the Sauna Business Accelerator
And if you haven’t watched the full conversation yet, make a cup of something warm and settle in. It might just be the spark that shifts everything.
