GO BEYOND THE HYPE
Everyone’s talking sauna, but who can you trust?
From podcasters to Instagram influencers, everyone is talking about sauna and cold plunge these days. But do they actually know what they’re talking about?
Would you ever write a research paper by listening to podcasts or Instagram reels? If you’re going to offer sauna at your business or take your practice to the next level, it’s worth doing the deeper research to really know the impact of contrast therapy.
we’ve done the research for you
A collective 50+ years of experience
understand the sauna impact
Science-based content from industry leading experts
physiological well-being
Speak to how sauna enhances vitality and longevity of your sauna guests through numerous biological responses.
Mental fortitude
Understand how contrast therapy improves mental health and adaptability to challenging situations.
social connection
Learn how sauna can be a natural space to combat loneliness in your community.
Meet annette
Founder of Kodawari Studios and Revivery
Your newest favorite salty yoga teacher. Her raw and authentic style includes 20+ years of personal sauna and cold plunge experience. With an MA in Critical Theory and Practice and a decade of training yoga teachers and sauna leads. She’s a successful owner and operator of multiple wellness businesses, most recently 8 years with Kodawari Studios bringing in a $2M+ gross yearly revenue. All of that while caring primarily about the transformation of the people in her community.
“As a yoga teacher, massage therapist, and business owner I know how quickly time can pass through my fingers. I respect and know how limited our days are and how much we want to achieve in them. I know how important it is to deliver an experience that actually transforms people.”
Meet Justin
Co-Founder and Chief of Growth of Cedar & Stone Nordic Sauna
Equal parts modern designer, sauna snob, and business owner. He has nearly 4 decades of practicing and building saunas. Justin is the founder and CEO of Cedar & Stone Nordic Sauna, a leader in the sauna industry. His team designs, builds, and creates beautiful thermic bathing experiences throughout North America. Over the next decade Justin is committed to hosting one million people to sauna so that we can build more resilient lives.
“Sauna and cold plunge are a pillar of my Finnish immigrant family. In the US, we often have to settle for poorly made gym saunas. I believe people deserve to have access to the highest quality sauna experiences the world has to offer.”
3 simple steps to success
Online course designed for your convenience
1 | simple Access
Purchase the course and get immediate access to our online learning platform.
2 | approachable Education
Learn on your own time, when it’s convenient for you.
3 | lasting Knowledge
Become the trusted source for sauna and cold plunge in your community.
all about sweat equity
Learn the cold hard facts about sauna
Sauna changes people. If you’ve built up a regular practice you’ve no doubt felt the transformative power that sauna can have on your overall well-being. The impact can be profound and multi-layered.
But do you know why?
For many, the simple afterglow of a good sauna session doesn’t need explanation. That euphoric feeling is enough to instigate a regular habit on its own. Simply put, life is better with more sauna. It actually doesn’t need to get more complicated than that.
But for others the curiosity behind this practice builds as they get deeper into it. That curiosity can show up in a number of ways. They might be a wellness enthusiast looking to get a better understanding of what’s physiologically happening in the body. Or they may be facilitating sauna sessions for groups at their home or business and want to bring guests into a deeper experience. Some avid practitioners might even start exploring the entrepreneurial possibilities of opening a sauna business where the due diligence in doing research behind their offering is essential. Still yet, they might be the leader of a current wellness business who’s trying to understand the sauna trend that’s hitting the market and how it could potentially impact the communities they serve. There are so many reasons that you might be looking for deeper insight into the research, science, and long-held cultural wisdom behind sauna.
The problem is that there’s a lot of hype right now. As sauna and cold plunge continue to have their moment in the sun as one of the hottest growing fitness trends there’s a lot of noise out there and it’s hard to know who or what to trust. Everyone from podcasters, influencers, tik tokers, the local news, and even comedians are talking about sauna and cold plunge. But is what they’re sharing accurate? Some of it for sure. But all of it? Most likely not. There’s a lot of misinformation out there and wading through all of it to get to the facts can sometimes feel like a scavenger hunt.
That’s why we created Sweat Equity
As leaders who work every day to bring quality sauna to people’s lives we know first hand that almost everyone has more to learn about sauna, especially when it comes to the health benefits. Our goal has been to create an easy way for enthusiasts to dive into the research that matters so they can become a trusted source in their community on the transformative power of sauna and cold plunge.
This on-demand video course covers 16 different topics with a total of 2.5 hours worth of instruction given by industry experts Annette Scott and Justin Juntunen. Digestible videos allow you to dive in at your own speed on a range of topics covering the biological, psychological, and social benefits of sauna.
You’ll learn about:
- Who sauna is for
- Infrared vs. Traditional sauna benefits
- Sauna’s impact on longevity and all cause mortality
- Heart health benefits
- Brain health benefits
- Immune and digestive system benefits
- Emotional health benefits
- Mental health benefits
- Sleep benefits
- Sauna’s potential in aiding fitness recovery
- Hydration considerations
- Understanding how to sauna and use the thermic cycle
- Sauna’s ability to create profound human connection and combat loneliness
- Understanding quality sauna and its relation to health benefits
- Beginning to look at guiding and holding space for others in the sauna
perfect for you or your team
Whether you’re learning for yourself or engaging a whole team, Sweat Equity will help anyone take their sauna knowledge to the next level. Move from wanting to know more about sauna to becoming a trusted authority on sauna and cold plunge in your community.
Your instructors for this course are Annette Scott and Justin Juntunen who are each experts in their own right. Between the two of them there’s a combined 60 years of experience with authentic Finnish sauna. Both instructors run successful sauna centered businesses where education is at the core of everything they do. With Sweat Equity these two leaders are teaming up to bring you a potent package of research and information for those who are hungry for it. Almost everyday these two get asked for their insights on these topics. Now this course is a place where their deep insight can live in a concentrated and focused way for those who are ready to go further.
it’s time to take the plunge
Wading through all of the hype to get to the real information about sauna can be time consuming at best and have you parroting misinformation at its worst. If you’re getting serious about offering sauna to the public or evolving your own practice then the last thing you want is unreliable information.
Sweat Equity gives you easy access to a concentrated body of knowledge around the biological, psychological, and social health benefits of sauna. It’s taken industry experts decades to research, compile, and make this knowledge easily digestible in this format. Now it’s available to you.
So if you’ve always wanted to know more about the benefits of sauna then take the plunge into this course and you’ll soon become a trusted authority on sauna in your community.
2.5+ hours of video learning
The Sweat Equity Masterclass investment: $299
- Digestible self-paced lessons
- Complex information made easily understandable
- Comprehension checks to help you retain information
- Vetted by industry experts
- Lifetime access to course content
Test your sauna knowledge
We’ve put together five of the most common sauna misconceptions that we hear in conversation with sauna geeks every day. Download our free PDF to test how savvy you are when it comes to sauna.
